Tag: SWOT analysis
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Understanding yourself through Competitive Benchmarking
Average- 6 Min Read In the previous post, we covered SWOT analysis, which helps to identify a company’s strengths and use them to maximize opportunities for success. SWOT analysis focuses on both internal and external factors related to the company itself. Today, however, we will focus on competitive benchmarking, which involves comparing your company to…
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How businesses understand themselves: SWOT analysis
Average- 6 Min Read We discussed the marketing principles and the frameworks to develop strategies in the last post. However, to grow a business, it’s important to have a deep understanding of yourself, your products and services In other words, knowing about your company and your competitors enhances the chance of success. One framework for…