Tag: Psychological effect
-
Don’t Open This if You Don’t Want to Learn How to Succeed in Business: The Caligula Effect
Average- 3 Min Read Yesterday, I watched the movie, “Deadpool”. It was a good movie, but it’s rated as R15. The rating system is designed to inform parents and others about the type of content a movie contains. However, it also serves as a marketing strategy by tapping into the psychological effect known as the…
-
Marketing in a grocery store: Tension Reduction Effect and Reference Dependence
Average- 6 Min Read Yesterday, I visited a grocery store and bought some vegetables, fruits, and milk for dinner. While I was waiting at the checkout, I noticed some candies near the cash register. I don’t usually get candies, but I ended up buying a chocolate bar. When I got home, I couldn’t even remember…