Tag: Marketing Essentials
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Understanding yourself through Competitive Benchmarking
Average- 6 Min Read In the previous post, we covered SWOT analysis, which helps to identify a company’s strengths and use them to maximize opportunities for success. SWOT analysis focuses on both internal and external factors related to the company itself. Today, however, we will focus on competitive benchmarking, which involves comparing your company to…
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How businesses understand themselves: SWOT analysis
Average- 6 Min Read We discussed the marketing principles and the frameworks to develop strategies in the last post. However, to grow a business, it’s important to have a deep understanding of yourself, your products and services In other words, knowing about your company and your competitors enhances the chance of success. One framework for…
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Marketing Mix: Analyzing companies’ strategies through frameworks
Average- 6 Min Read As I talked in the last blog, marketing is a process to reach target markets done by companies. MARKETING: Effort by companies behind our daily life – Wave of Marketing (mybluehost.me) Milian Kundera, a novelist in France, stated, “Business has only two functions: marketing and innovation.” Marketing is an important factor…
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MARKETING: Effort by companies behind our daily life
Average- 5 Min Read Ever wondered how that catchy Super Bowl ad impacts your buying decisions? Marketing is all around us. From the ads you see while browsing online to the catchy commercials during the Super Bowl, marketing is a powerful force shaping our decisions daily. In 2024, for example, over 123 million people watched…