Author: Shingo Kitamura
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Christmas Miracle with Marketing: “KFC for Christmas” in Japan
Average- 5 Min Read Christmas Season is Coming! In many countries, Christmas is celebrated as a major event, bringing joy to people and opportunities to businesses. For individuals, it’s a time filled with festive sales and special activities like concerts and illuminations. For businesses, it’s one of the most profitable times of the year. With…
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The Magic of Dollar Shops: Seria vs Daiso
Average- 7 Min Read With inflation pushing prices up everywhere, dollar shops are gaining more influence among consumers. In Japan, these stores are popularly known as “100 Kin,” referring to the 100-yen price tag (about a dollar). The power of these “one coin” shops has strongly established their place in the retail market. But, you…
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Don’t Open This if You Don’t Want to Learn How to Succeed in Business: The Caligula Effect
Average- 3 Min Read Yesterday, I watched the movie, “Deadpool”. It was a good movie, but it’s rated as R15. The rating system is designed to inform parents and others about the type of content a movie contains. However, it also serves as a marketing strategy by tapping into the psychological effect known as the…
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Individualized Approach To Listeners with Bruno Mars
Average- 8 Min Read What is the hottest song now? The answer is “APT.” by Rosé and Bruno Mars, released on October 18, 2024. The music broke records by entering the top ten on both the US Billboard Hot 100 and the UK Singles Chart, marking the first time a K-pop female soloist achieved this.…
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Why companies collaborate with stars: Shohei Ohtani’s marketing value
Average- 10 Min Read Shohei Ohtani got his third MVP award on November 22, 2024, confirming his status as one of the world’s greatest athletes, along with global players like Lionel Messi and LeBron James. Ohtani’s market value continues to rise, and his influence is undeniable. With over 10 sponsors, numerous global companies are eager…
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Ed Sheeran: How musicians become stars from no-names
Average- 5 Min Read For centuries, people have enjoyed listening to music, starting with classical compositions and jazz, and now embracing a wide variety of genres. However, becoming a famous musician has become more challenging due to the rise of the internet, which allows individuals to easily promote their work. Some artists, such as Ed…
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Understanding yourself through Competitive Benchmarking
Average- 6 Min Read In the previous post, we covered SWOT analysis, which helps to identify a company’s strengths and use them to maximize opportunities for success. SWOT analysis focuses on both internal and external factors related to the company itself. Today, however, we will focus on competitive benchmarking, which involves comparing your company to…
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How businesses understand themselves: SWOT analysis
Average- 6 Min Read We discussed the marketing principles and the frameworks to develop strategies in the last post. However, to grow a business, it’s important to have a deep understanding of yourself, your products and services In other words, knowing about your company and your competitors enhances the chance of success. One framework for…
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Marketing in a grocery store: Tension Reduction Effect and Reference Dependence
Average- 6 Min Read Yesterday, I visited a grocery store and bought some vegetables, fruits, and milk for dinner. While I was waiting at the checkout, I noticed some candies near the cash register. I don’t usually get candies, but I ended up buying a chocolate bar. When I got home, I couldn’t even remember…
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Marketing Mix: Analyzing companies’ strategies through frameworks
Average- 6 Min Read As I talked in the last blog, marketing is a process to reach target markets done by companies. MARKETING: Effort by companies behind our daily life – Wave of Marketing (mybluehost.me) Milian Kundera, a novelist in France, stated, “Business has only two functions: marketing and innovation.” Marketing is an important factor…